How do I follow a company’s press releases in Feedly?
Feedly makes it easy to follow a company’s official press releases, allowing you to stay up to date on your competitor’s moves and to track changes in your field. With Feedly’s RSS Builder you can track any company’s press releases, even if their news site does not have an RSS Feed.
Let’s imagine you work on the Strategy team at a fintech company and want to keep up to date with Stripe’s official press releases. A quick Google search of “ Stripe press releases” should return an official press release site. Most large companies publish press releases on a custom “News” section of their website.
Example of Stripe’s press release site, where official company news is posted.
Step 2. Copy the site’s URL and paste it into Feedly
Copy the website’s URL and paste it into the website tab of your Feedly discovery page.
Note: If the press release site offers RSS, you will be able to simply follow the site within Feedly. You will not need to use the Custom RSS builder outlined in Steps 3-5.
Step 3. Click “Build RSS Feed” if the site does not offer RSS
If a press release site does not have an RSS feed, you can use Feedly’s RSS Builder to create your own. A prompt to use the RSS builder will appear whenever you paste in a URL for an RSS-less website. Click the link for the RSS Builder to begin.
Step 4. Choose the articles you want to see in Feedly
When the RSS builder launches, you’ll see a preview of the website. From this window, click into the section of the website that you want your new feed to update from. Once you’ve selected the desired articles and the preview sidebar reflects the information you want to see, click the green Build RSS Feed in the bottom right-hand corner to create the feed.
Feedly will now look for press releases published to this website and update your new feed whenever an article is posted there.
Use the preview window to indicate what articles the RSS feed should serve up — when you are satisfied with the previewed articles, select “Build RSS feed”.
Step 5. Follow your new RSS feed!
Give your new, custom-built RSS feed a name and select a folder for it. This feed will update whenever a new press release is published and you can save, annotate, and share the results with your team from there.
Name your new feed and add it to your desired Folder. You are now tracking this company’s press releases!
Note: If the press release feed becomes too noisy, you can also tell Feedly AI to search for specific topics within your press release feed or mute irrelevant topics.
Troubleshooting common issues when following press releases
You can’t easily find the company’s press releases
Smaller and/or younger companies might not dedicate an entire webpage to press releases, instead opting to post updates to their social media or email lists. If you can’t find a company’s press release site easily, consider using the RSS Builder or subscribe to their newsletters within Feedly. This will allow you to stay up to date on their updates without zig-zagging between multiple sites.
The RSS builder doesn’t recognize the site
Right now, the Custom RSS Builder works best for sites with an organized list of articles. It is unable to build a feed for websites that render content dynamically in JavaScript or those with jumbled organization.
If the site that you are targeting does not show up properly in the RSS builder, it is likely due to the site’s construction. Supporting non-linear websites is on our roadmap for the RSS Builder, but in the meantime, try subscribing to their newsletter to get their updates delivered directly to Feedly.
The RSS Builder isn’t launching
Check that you aren’t using Safari (or another browser that blocks script execution) to build your RSS feed. If you’re a Safari user, we recommend using a different browser, like Chrome, to build your custom RSS feeds, and then continuing to use Feedly in your normal browser.